You know your revenue, your growth, your profit. Far fewer founders know how a buyer would actually evaluate the business they've built, until they're already sitting across from one.
You can double your revenue and barely move what a buyer would pay, or hold revenue flat and significantly increase your value. The difference is everything a buyer reads that you don't.
Two businesses. The same profit. The same industry. The same year.
One sells for twice the other. Not because it earns more, but because of how a buyer reads its risk. And most of what sets that gap is yours to change, if you can see it early enough to act.
Not revenue alone. A buyer is underwriting how certain, and how transferable, your future cash flow really is. Across eight dimensions.
You may have real strengths. You may have risks you've never been told about. The point isn't that something is wrong. It's that you've never had the outside view. Founder dependency, channel concentration, a thin management layer, undocumented operations, fragile retention. Quiet, common, and far cheaper to fix early.
ExitReady evaluates your business through the same lens a buyer uses: independently, in writing, with no agenda to sell you anything beyond the clarity itself. You come away knowing exactly where you stand.
Considered, structured, and yours to act on. Not a sales call, not a generic report. Here's what's inside.
How an acquirer would perceive your business on first look. Strengths and risks, plainly stated.
What's lifting your value, what's suppressing it, and roughly what each is worth.
The highest-impact moves, sequenced. What to address first, and why it matters most.
Down to the details most founders would never expect to matter. A buyer's read is built from dozens of small signals, and we look at all of them, the way an acquirer's diligence team would.
Everything you share stays confidential. It's used only to produce your assessment, never shared, sold, or disclosed. A formal mutual NDA is available on request if you'd prefer one in writing.
If your assessment doesn't surface at least one genuine, material insight about your business you hadn't already considered, it's free. The entire point is the perspective. If it doesn't deliver that, there's nothing to charge for.
I've spent my career around deals and valuations, in investment banking and at Deloitte, watching founders arrive at the moment of sale unprepared, and leave real money behind because of things that could have been fixed years earlier, if anyone had shown them.
Nobody is paid to prepare founders early. Brokers show up at the end. Accountants optimise for tax. Banks engage once you're already at the table. ExitReady exists to close that gap, to give you the buyer's perspective while it still changes the outcome.
The assessment stands on its own. Most founders start there to simply know where they stand. And if you ever want help closing the gap, or preparing for a sale when the time comes, that door is open. No pressure, no timeline. The first step is just seeing your business the way a buyer would.
Find out how a buyer would read what you've built, while there's still time to change the number.
See where you stand →